Every brand has a story, and ours starts with a very special dog named Charlie.

Charlie wasn’t just our pet — she was family. She inspired us daily with her love, loyalty, and goofy charm. When she passed, we wanted to honor her by creating something meaningful. That’s how this brand was born: collars and charms that celebrate the joy dogs bring while helping others in need.

Charlie’s pawprints are all over this journey — and with every purchase, you’re part of her legacy.