Our mission is simple: every collar and charm you buy helps support dogs in need. We donate 25% of our profits every month to animal charities who provide food, shelter, and care.

Right now, this page is waiting to be filled with real stories — rescue dogs rehomed, vet bills covered, tails wagging because of your support. Very soon, you’ll see updates here showcasing the amazing impact your purchases make.

If you are a charity looking for donations or help please reach out to us to discuss being added to our donations page.